Founded in Milan in 1913, Prada is today one of modern fashions most powerful houses, steeped in culture and innovation, and perpetually reinventing the classic in meaningful and modern ways – always with a touch of fantasy. Questioning beauty conventions, designing fresh and avant-garde ideas, reconciling creativity with innovation. Prada fragrances offer a complete range of olfactive possibilities to explore and express the multidimensions of one’s identity.